Victoria is traditionally the reference beer in the city of Málaga, in the south of Spain, where it was born at the beginning of the XX th century and where it is still produced. The brewery was designed to receive visitors through a tour that shows the brewing process and the history of the brand, culminating in the tasting room.
The primary elements are the tiles, a characteristic material in traditional Andalusian architecture. The grid provided by the tiles is used as a support for the construction of a bespoke modular typography, which varies its width and adapts to the proportions of the many surfaces. The exhibition system and its graphics are also adapted to the tiles’ reticle. We therefore achieve a solid and personal visual identity for the architecture, which contributes to making industrial space more pleasant and adjusts it to other uses, like visiting tours, concerts, events and, especially, a representing space for the brand.