In 2016, the Catalan Government honoured the career of chefs Joan, Josep and Jordi Roca with an exhibition at Palau Robert, a public cultural centre in the city of Barcelona. Parting from the idea of a creative process that concerns three different creative minds, those of the three brothers, we developed a triple-stroke typography that becomes a flexible identity system. This language is deployed in the exhibition graphics, the communication campaign and the catalogue, at the same time.
Palau Robert
Generalitat de Catalunya
2016
Photography
Elena Claverol
