Dental clinic in Vitoria-Gasteiz (Basque Country), specializing in invisible orthodontics for both children and adults. To make their complex name easy to remind, we designed a symbol that synthesizes and represents it, by using the initials VL with the principle of invisibility: showing the invisible figure through its shadow. The geometry of the logo serves as a structure for a flexible visual system, which is capable of adapting to stationery, communication, space graphics, audiovisual products, and so on. The visual language is of paramount importance on the building’s façade, where a reciprocal game of lights is generated between the city and the clinic, thanks to methacrylate panels that absorb natural daylight and artificial lighting at night. The project was thought from a global perspective, linking both graphics and space through the same design concept.
Rai Pinto Studio